SWR Thought Leadership Series: Crus Bourgeois raising sustainability standards in the Médoc
In this Sustainable Wine podcast Toby Webb sits down with Franck Bijon, president of the Alliance des Crus Bourgeois du Médoc.
Located in the Médoc in Bordeaux, France, around 250 châteaux are part of the classification, with most of them family-owned. Looking ahead to the future of sustainable wine in the region, Franck shares the sustainability targets of the classification. They discuss labor issues, organic viticulture, QR codes on wine bottles, consumer engagement, and more.
The Sustainable Wine Podcast
The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact.
