Carbon Footprinting & Measurement Webinar
In this webinar, SWR brings together voices from retail, production, and technology to explore where emissions sit, what the biggest levers are, and how better measurement translates into commercial opportunity.
Sara Norell (Chief Assortment & Sustainable Purchasing Officer, Systembolaget), Marie Fourure and Gael Bertrand (Famille Perrin), and David Bryngelsson (CEO & founder, CarbonCloud) join SWR Executive Director Tobias Webb to discuss what meaningful carbon action looks like — what it takes to get there and the business opportunities.
Key Takeaways
A few takeaways from the discussion:
- Scope 3 is the challenge. For retailers like Systembolaget, 80% of emissions sit in the supply chain — meaningful reduction requires collaboration with suppliers. Tools that make that practical at scale must benefit all that use them and create business opportunities that encourage change.
- Packaging is the biggest lever. At Family Perrin, the glass bottle alone accounts for 50% of their wine’s carbon footprint. Moving from a 395g to a 300g bottle creates clear impact — this simple, tangible change is easy to understand and delivers large carbon reduction. Plenty of further work is being done including alternatives to glass, secondary packaging and sustainable viticulture.
- Quality data unlocks strategy, not just reporting. Low-quality carbon data keeps organisations in compliance mode. High-quality data enables investment cases, supplier prioritisation, and shelf placement decisions — the shift from burden to business tool hinges on data integrity.
The carrot matters as much as the stick. Systembolaget’s commitment to use carbon footprint data in assortment and shelf placement decisions transforms measurement into a commercial opportunity — and signals where the whole retail sector is heading. Their ‘Product Carbon Footprint’ tool is now open to all of their suppliers at no cost. - Start simple, build momentum. The message to hesitant producers: most are already doing more than they realise. One step that works, builds confidence, and opens the door to the commercial rewards.
Want to learn more?
- Connect with CarbonCloud here
- Read more on “The Alcoholic Beverage Sector: Leading the F&B Industry Toward a Net-Zero Reality“
- Learn more about Systembolaget’s PCF Method
- Read about Famille Perrin’s sustainability initiatives here
Interested in getting involved or contributing your insights? Contact Luke Mobley at luke@swroundtable.org.
Featured members
Systembolaget
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