Wine’s original sin, debunking myths, and debating reality
In this podcast Sustainable Wine’s Toby Webb is joined by Joe Fattorini, marketing consultant, and Dr Peter Stanbury, head of research, SWR, for an honest conversation on the realities of sustainability. In this first part of a mini-series on debunking myths in wine, they debate trends and facts, and discuss consumer research, myths, hypocrisy, and more.
The Sustainable Wine Podcast
The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact.
