Redefining aluminum wine packaging
In this Sustainable Wine Roundtable (SWR) Member Interview podcast Hanna Halmari speaks with Jody Bogle, vice president of consumer relations at Bogle Family Vineyards.
They discuss Bogle’s new wine label, Element[AL] that launched earlier this year. The wine comes in a first-of-its-kind aluminium wine bottle – not a can, but a full-size wine bottle. Jody shares why they chose aluminum, what the process from inception to bottling looked like, and insights on consumer perceptions and marketing.
The Sustainable Wine Podcast
The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact.
