Bertrand Michat, export director, on sustainability at Paul Jaboulet Aîné
Sustainable Wine’s Tobias Webb recently recorded with Bertrand from Paul Jaboulet Aîné about the sustainability journey that the company has been on in recent years.
In the podcast we discussed:
- Why Jaboulet has been heading towards organics, with some biodynamic practices, since 2007
- Whether going organic is a useful defence against climate change
- What the team at Jaboulet feel their consumers want to see from their brand on sustainability
- The future of chemicals in the Rhone valley and elsewhere in France
- How and why making contributions to ecosystem protection is important for wine brands like Jaboulet
The Sustainable Wine Podcast
The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact.
